Still waiting for the recovery to begin? Most B2B companies have accepted the harsh reality that the sluggish economic environment may be the new normal. Today’s CEOs are refocusing on growth — and placing renewed pressure on their sales and marketing teams to drive it.
Our paper explains how top performing B2B marketing teams can build a revenue generation process that creates new demand for their products and services. Not a series of marketing tactics or projects, the process synthesizes best-practice technologies, tools, and strategies to create a holistic approach for sustained customer engagement and revenue growth.
The paper reviews how the revenue generation process builds initiatives around business outcomes, not marketing activities. It explores the way B2B marketers can blend process with technology to continually drive revenue in a highly measurable way.
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