Performance Advertising

How business-to-business marketers can benefit from a new pay-for-performance strategy.

Performance advertising is an exciting new online marketing strategy based on an innovative pay-for-performance model. This strategy exceeds the capabilities of traditional advertising models for B2B and technology marketers focused on lead generation and demand creation. Key benefits are minimal risk, measurable real-time response, highly qualified leads, and payment only for results.

The paper defines the performance advertising model, reviews its strengths and application, and provides case studies of companies that have successfully employed the strategy.

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