Australian and Belgian telemetry suppliers merged to compete as a global company. The challenge: How to relaunch the entity with a new brand name, corporate identity, and marketing elements that would grab attention in a crowded market.
Calling upon the heritage of 17th Century signaling, TW created the name Semaphore to brand the company’s long-distance communications technology. We designed a fresh new identity and introduced the company with a public relations campaign. The brand image was incorporated into sales collateral, a Web site, trade show graphics, and interactive media, giving Semaphore an introductory marketing program as unique as its new name.