Massachusetts Biotechnology Council (MassBio), a not-for-profit organization that represents and provides services and support for the Massachusetts biotechnology industry, requested a new logo and brand identity for the organization and its subsidiaries, including MassBioEd. Tiziani Whitmyre (TW) was charged with developing a new logo and brand identity with a contemporary look that could be used across all subsidiaries.
Consulting with MassBio to identify the organization’s key objectives, values, and target audiences, TW developed a new logo and brand identity that would lead to increased visibility and recognition for the agency. Once a fresh branding concept was chosen by the client, TW incorporated the new logo and brand identity into a variety of supporting collateral including letterhead, envelopes, business cards, corporate folders, e-mail template, and a new brochure for MassCONNECT. Additionally, TW developed a style guide to direct all future use of the new branding.