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Liko

The Challenge:

In 1999, the European leader in patient lifts was virtually unknown in the North American market. To remedy the situation, TW helped Liko build its brand with an integrated communications program — Advertising, Public Relations, Sales Promotion, Collateral Design, and Interactive. We delivered a consistent brand image across all of the company’s major target segments.

The Solution:

The elevated awareness and interest has resulted in major gains in brand preference. In just six years, Liko’s CAGR has catapulted it to a tie for marketshare leadership in the North American market.