This European leader in patient lifts was virtually unknown in the North American market. Liko asked Tiziani Whitmyre for a comprehensive program to remedy the situation.
TW helped Liko build its brand with an integrated communications program — encompassing advertising, public relations, sales promotion, collateral design, and interactive marketing. We developed and helped deliver a consistent brand image across all of the company's major target segments. The resulting elevated awareness and interest reaped major gains in brand preference. In just 6 years, Liko's compound annual growth rate (CAGR) catapulted it to a tie for market share leadership in North America.