In 1999, the European leader in patient lifts was virtually unknown in the North American market. To remedy the situation, TW helped Liko build its brand with an integrated communications program — Advertising, Public Relations, Sales Promotion, Collateral Design, and Interactive. We delivered a consistent brand image across all of the company’s major target segments.
The elevated awareness and interest has resulted in major gains in brand preference. In just six years, Liko’s CAGR has catapulted it to a tie for marketshare leadership in the North American market.